We all know LEGO. We’ve spent dozens of hours playing with them (and stepping on them as well. Yeap it hurts). The colossal toy company has achieved smth that no other brand has ever achieved on such a scale. Some of its really impressive numbers: – Has been named “Toy of the Century” (twice) – No1 Toy Company of the World – Seven LEGO sets are sold every second in some parts of the world. – Every second, about 1300 LEGO pieces are made around the world. – Numerous awards – Astonishing licensing/merchandising strategy & many many more… To put it simply: Throughout the everyday life of an average kid raised in 130+ countries of the world, its parents, its teachers, and its friends will encourage it to play with LEGO. Moreover, if someone looks at its surroundings and its (social) networks as well, there is a tremendous amount of LEGO-related user-generated content which also continuously “validates” that this toy is, maybe, one of the healthiest, most educative, and most beneficial addictions of its life. This is something that no other brand has ever achieved. That is insane, organic customer engagement at its best. Grab a beer (or a coffee) and discover the key driving forces of LEGO’s growth engine, through ContactPigeons detailed case study! Enjoy! ?