How much do Facebook ads cost? The cost of advertising on Facebook will vary depending on the type of campaign you are running, your industry, your audience, and so on–but nonetheless, it shouldn’t cost you a fortune to run an ad campaign on this powerful platform. So, how then can you lower your cost-per-acquisition (CPA) and get a higher return on your ad spend? Here, we’ve put together 24 effective strategies to reduce Facebook Ads CPA according to dozens of Facebook advertisers: