What is pipeline velocity and how do you optimize it? There are a whole host of sales metrics you need to identify, track, and optimize to understand your sales process, which ultimately leads to consistently increasing conversions and closing more deals. However, one sales metric that is very important, but often underlooked by sales teams is Pipeline velocity– so what is this metric and why is it important? In this report, over 20 sales professionals walk us through what pipeline velocity is, how to calculate it and 14 effective ways to increase this metric: