Having a content marketing roadmap for your buyer’s journey is one of the best things you can do for your digital marketing strategy. Indeed, according to the Content Marketing Institute, a customer journey can help you plan the kind of content you will create for marketing. Moreover, many marketers and content marketers don’t actually know anything about customer journeys which can give your business a competitive edge. Hence, here’s how to plan your content marketing roadmap and your B2B buyer’s journey.