This is one of the best podcast episodes ever on how to get your marketing podcast right. A literal master class by Christopher Lochhead. Some interesting things you will hear in this episode: ?If you are a B2B business and you don’t have a podcast – you are insane 🙂 ?Missionaries and mercenaries – you need to know which one are you! ?Brands don’t define a category, category design makes a brand ?Is category creation a go-to-market strategy which gets redefined later by analysts and other players in the industry down the lane?