“Segment your audience” is advice offered within a lot of marketing circles. But most companies simply make a token gesture at it via a few automated email sequences. Or worse, just not bother with segmentation at all ? This is a mistake. Done right, audience segmentation allows you to send targeted messages and calls-to-action. Meaning you solve more specific problems… and get more conversions. In this post, we cover how to do segmentation like a pro. You’ll learn: ? Why segmentation is so important in modern marketing ? 7 ways to create your segment groups ? How to get your website visitors to segment themselves ? How to organize your CRM for segmentation ⚡️ Ways to personalize your strategy for each segment So, have a read of the post now to see how you can get more conversions with a “segment & personalize” strategy.