60% of all Google search ad clicks in the third quarter of 2020 came from Google Shopping ads. If your eCommerce business doesn’t have Google Shopping ads set up, you’re missing out on some serious internet real estate–highly profitable, can be cost-effective and they’re great for driving traffic that converts. But how does Google Shopping work? and how do you get your products into Shopping results? In this guide, our respondents talk about the fundamentals of Google Shopping ads, how to create Shopping campaigns, and 12 ways you can optimize your Google shopping ads for a higher CTR regardless of your budget: