The mobile-first future came faster than expected. Due to social distancing, people resorted to their smartphones for work, entertainment and socialization. The daily time spent in-app increased to 3 hours 40 minutes globally in 2020.
Mobile apps provide excellent reach and highly engaging ad formats to advertisers, and the key to placing ads in this medium is mobile DSP.
In the article, you’ll get answers to the frequently asked questions about the platform and mobile advertising in general:
- How does mobile DSP work?
- Why all marketers should try mobile advertising?
- Are there any issues you have to be aware of?
- What are the differences between mobile web and in-app environments?
- How to choose the right platform for your needs? + Key market players