On top of challenges created by the pandemic, the previous year will be remembered for shifts to new privacy regulations and user identity solutions that will radically reshape the market.
Digital advertising is going through a historical transition, and several recent adtech events will echo long into 2021 and beyond:
- Depleted ad spend
- Critical hit for agencies
- Shifts in performance of ad formats
- Big 4 and Antitrust Push
- Cookie depreciation and Common ID
- IDFA consent
- Rise of Tik Tok
- App wars
- Ads in games
What are the top martech and adtech trends of the year, in your opinion? Feel free to share in the comments