Business is increasingly moving online, and 2020 has shown that companies in many industries simply can’t survive without an online presence. Naturally, the more customers there are online, the more online user activities there are and the more marketing analysts need to work with data to get useful insights. This data must be stored somewhere, processed (preferably in real time), and stored indefinitely. After all, historical data is a real treasure for an experienced marketer. Let’s figure out when it’s time to move away from standard Google Analytics and Google Data Studio solutions and think about choosing a data warehouse instead.