For B2B companies, pricing can be especially tricky because B2B buyers have different requirements. There are more decision-makers, the sales cycles are longer, and in many cases, the items tend to be high-ticket, meaning that you can’t merely copy the pricing strategies utilized in the B2C world. In this post, you’ll learn: – How pricing is impacted by your business model – 10 B2B eCommerce pricing strategies you can copy – How to determine what pricing works for your products – 15 eCommerce pricing mistakes you’re probably making