Lead Generation for small business often starts at the educational level. Your team isn’t likely to have a professional marketer, so you’re going to need to learn most of the concepts in lead generation from scratch. We’re going to take a look at some of the primary concepts, especially relating to building social media audiences for small businesses. As social media grows in size and popularity, it is becoming more essential for marketers to include it in their strategy. In some cases, social media is the sole source of audience growth for a brand. The good news is that you don’t need to pay for ads right away, although they can be useful for a number of reasons. There are many tips and tricks of social media marketing (SMM), but to really succeed, you need to strive to understand the first principles. For any small business owner, manager, or marketer interested in increasing their sales, read on.