There are two strategies for building authority in any category ?♀️ 1️⃣ Spend twelve years slowly adding value and building relationships with key players 2️⃣ Position yourself at the top of the category with a content asset of the same name Dylan Hey and the team at Hey Digital took route 2️⃣ And despite only creating The SaaS Marketing Show podcast twelve months ago, they are already starting to be seen as an authority in their category: SaaS Marketing. How? This post explains…