Having an active and engaged list of email subscribers is an incredibly valuable asset. Once you’ve gained your readers’ trust, you can have a conversation with them, gather their opinions, continuously get readers on your new content and sell your products and services. That’s why the potential of email marketing is huge – up to $40 ROI per $1 spent. It can take ages to gather such a list. But it doesn’t have to. Lead generation is the process of attracting prospects and converting them into leads who are interested in your products or services. It’s the set of actions that turn an organic visitor into someone who might become your customer. Creating content and setting up automatic processes that convert visitors into leads can be a total game changer for your marketing and sales efforts. In this article, you’re going to learn 9 strategies to boost your email marketing lead generation. Some of these lead generation strategies are aimed at people who are at the beginning of their email marketing lead generation efforts. Other strategies are useful for managing and optimizing a large email list.