Email marketing is one of the most stable and effective ways for business owners to drive conversions and raise brand awareness. When done right, it can generate impressive returns – 4200% return on investment.
However, marketers have to remember that most of their competitors try to leverage the full potential of email marketing as well. According to statistics, last year, U.S. businesses spent over $350 million on campaigns and email-based advertising.
In this post, we will take a look at email optimization – a range of tools and strategies that will let your messages stand out among competitors.
How Email Optimization Impacts Conversions
Although optimizing the content and performance of each email is a time-consuming process, the impact of such small changes on the conversion rate is drastic.
Here are a few examples of how tweaking the contents of the letter and the infrastructure behind generates more leads and fuels engagement:
- Statistically, around 60% of all emails are opened on mobile devices. Business owners who don’t put enough effort into creating responsive messages lose access to huge audiences.
- Segmenting email lists and personalizing emails skyrockets engagement, leading to a 760% increase in campaign revenue.
- Researchers found out that 47% of users open emails based on the subject line – that’s why it’s crucial for marketing teams to test email content and choose the most appealing subject line.
As you plan out email marketing optimization, what are the things to fix, test, and improve? Here’s a rundown of 10 important email marketing aspects that make or break the campaign’s conversions.