15-second Instagram Stories are the most popular content format. Over 1.7 billion people view them each day and over 25% of those users search for brands and products, according to 99firms. But Instagram Stories aren’t the only way to be a great storyteller. Let’s join millions of creators and master not only the 15-second video format but also other formats Instagram offers. To start understanding this Instagram video length limit, note that you have a number of other formats at your disposal: Instagram Formats: Stories – 3 to 15 seconds Posts– 15 seconds x 10, and they don’t self-delete Reels – 3 seconds to 30 seconds IGTV – 15 seconds to 10 minutes Ads – 3 seconds to 2 minutes Live – up to 1 hour We also have a “pro-tip” to share with you, to make your Instagram account stand out from others!