Content creation is a challenging task: there seems to be a never-ending demand for fresh ideas and inspiration, and all the brilliant ideas you do have can only be used once before being quickly replaced by new ones. But do they have to? Your content can have a much longer lifespan than just a one-off publication. All you need to do is look at that content with fresh eyes and prepare new pieces of content out of it. That could be a podcast out of a blog post or a whitepaper out of a webinar, for example. This is called content repurposing. And you can read about it here: