Collecting and merging data from multiple sources gives you an overview of your marketing performance. Specialized tools can significantly speed up this process and give you a market advantage. However, the variety of marketing analytics software is rather impressive, so selecting the right one can be a challenge. In this post, we review the key characteristics and limitations of Funnel. io and compare it to four other tools so you can rest assured that the tool you choose is the best fit for your business. Let’s get to our detailed comparison of Funnel. io and its popular alternatives: OWOX BI, Supermetrics, and Stitch.