Did you know that e-Commerce brands lose up to $18 billion in sales revenue yearly due to cart abandonment? That’s an enormous amount of unrealized revenue. Fortunately, one effective way to get those users to revisit your store and actually make a purchase is by remarketing on social media platforms, like Facebook. So what does Facebook remarketing do, and how can you maximize your results from it? Here, dozens of marketers discuss the basics of this social media advertising technique plus 6 tips on remarketing Facebook Ads for eCommerce: