Facebook pixel is a standby in today’s digital marketing industry. This handy snippet of code offers valuable insight into your customers’ behavior–which then helps you deliver more relevant ads and marketing content. So how do you optimize your Ads using this powerful Facebook tool? In this guide, our respondents share everything you need to know about the Facebook Pixel–how to create one, set it up, and edit it, plus expert advice on how to use the pixel to its highest potential: