There are not a lot of content creation strategies that are as impactful and rich in ROI as a template library. I want to share with you the story of the most undervalued asset a B2B SaaS company can create to acquire, activate and retain more customers. And I have data from 800+ SaaS businesses and almost 4000 words to make my case. I liken SaaS templates to the avocado . The avocado is considered a “super-food” because it’s one of the most nutrient-dense foods available. SaaS templates can be a good source for: ✅ Organic search growth ✅ Product onboarding and education ✅ Customer retention They can have an impact at almost every point in the SaaS customer journey! Especially if you couple that with a product-led growth framework. ? Case study: Miro, MURAL and Lucidchart are battling the silent template war in the visual collaboration market. Check out how they are performing and who’s winning the battles!