Did you know that your mailing list volume declines almost a quarter every year. But with everything put into a perspective… it could be a good thing❓ Disengaged subscribers are worse? than those that unsubscribe from your list straightaway for two reasons: 1️⃣ – you lose potential revenue; 2️⃣ – lower engagement has an adverse effect on your deliverability, so your emails fall into spam traps more often. This means, no matter how satisfying that big boy figure in the subscribers counter is, they’re no good if they aren’t interacting with your emails. You need to re-engage them before they ruin email marketing for your business! Find the best email re-engagement practices along with inspiring examples of re-engagement campaigns in our article!?