Before you hire a content team, cold-email Elon Musk for an interview, reach out to potential advertisers, and spend hours on Canva mocking up a cover, you need to ask yourself one question: “Is creating your own online magazine the right move? Or are you just drawn to the idea like a moth to a candle, with no forethought as to whether you should actually do it?” This comprehensive guide will help you to figure out this and other questions about starting an online magazine.