Principles to help modern marketers grow software products faster and accelerate their careers.
I wrote these Principles after 10 years of reading and applying many lessons on growing and marketing software from incredible practitioners. These Principles were revised and edited down 50+ times after years of growth experiments, failures, and successes.
Many of these ideas aren’t my own, but I can vouch for their effectiveness. Applying these Principles is how I:
- Became the CMO of a $50M+ annual revenue software company (joined at $8M)
- Previously acquired 1.6M paying customers (*not users) for early stage software companies
These Principles are for software entrepreneurs and marketers:
- Looking to focus on less things, but the right things for growth
- Wanting a First Principles-based approach to growing and marketing software
- Wanting a repeatable process for growth that isn’t reliant on single tactics
- Aiming to move faster in their careers
There Principles are not for software entrepreneurs and marketers:
- Wanting to learn about a specific marketing channel i.e. I want a guide to SEO or referral loops *Though these Principles will show you frameworks to find your top marketing channels faster
- Wanting to learn about specific software tools for marketing