As you’re listening to another fantastic podcast, you realize that you, too, have a lot of knowledge to impart (and you’ve got a wonderful voice to boot). But should you start a podcast? And how do you even start recording a podcast?
Before you begin, you need to plan your podcast. Though a podcast might seem like an off-the-cuff experience, something that is just capturing very natural conversations, the most successful podcasts do have a format, a style, and an outline (whether short or detailed) of points to make on the show.
Ask yourself first: What do I want to do with this podcast specifically? (The key is to be specific.)
Do you want to:
- Drive more web traffic
- Elevate a thought leader’s profile
- Increase sign-ups to your business
- Drive sales, sales, sales
- Create greater brand awareness
- Increase engagement?
After all, the business podcasting world is packed with talk and noise and shared knowledge. Plan your podcast well, so that you’re part of the shared knowledge that everyone wants to hear, not the noise that gets drowned out. For details about how to create a podcast that rocks, visit Charli Day’s fantastic article.