Something interesting is happening in the finance world. ? A bunch of finance nerds on Reddit get together and send the price of meme stocks soaring, bringing short-selling hedge funds to their knees. ₿ Elon Musk Tweets the word “Doge” and Dogecoin’s value shoots up by more than 50%. ⏫ Tesla buys some Bitcoin, and the cryptocurrency’s price hits record highs. ? Retail trading apps Robinhood and Webull shot to the top of the App Store download list, with Reddit taking the #3 slot. WallStreetBets and meme stocks are only the latest manifestations of a trend that’s been picking up speed for some time: Finance is going social. Keep reading to learn more about what’s driving this trend and what it means for fintech product owners.