A $1,000 ad will never impress your prospects as much as an overwhelmingly positive 5-star review. Think differently about how to connect with customers, generate feedback, and make an impact. Let’s get to it. 1. Ask every customer for a review. Every… single… one. 2. Make it easy. Ask via text/SMS. 3. Stick out your neck. This is no time to be self-conscious. Negative reviews are assured. Positive reviews have to be requested. 4. Consider the context. If it’s a product review, give them a week to use it. If it’s a haircut, ask them while they’re cashing out. 5. Define a process. Train employees to consistently capture contact info. 6. Be patient. It may take as long as 30 days for customers to leave a review. Don’t abuse your list. 7. Respect repeat customers. We recommend at least 60 days between requests. 8. Automate, always. Make it as easy as looking up how many reviews came in that day. 9. Avoid human error. Automate to avoid burnout or distraction. 10. Create convenience. Use direct links that will land customers in the right place to leave reviews, quickly. +40 more.