Different from Google, where people search to solve a problem or find a product, people use Pinterest to plan, dream, and explore. Pinterest keywords capture the collective imagination and are littered with trending ideas. Earlier this year Pinterest released its 2021 Trends Report – a collection of unique trends on the rise. A sampling of trending keywords: – Car date night +200% – Motorcycle tent +100% – Dream vacation +7000% – Sleep yoga +90% – Cloffice ideas +200% For Local Marketing Insider #007, we’ve identified the keywords in the report relevant to these industries: – Automotive – Travel/Automotive/RV – Hospitality – Home Services And with each keyword group propose a few local marketing ideas to put into practice today.