YouTube has become one of the best ways to build an audience and market your business online. The accessibility and popularity of the YouTube platform have made it the ideal place for successful marketing. Because of this, YouTube has become a popular search engine, second only to Google. Users who want a detailed and accurate answer to any questions are heading straight to YouTube to view a video over googling for their solutions. This makes YouTube a priority for any marketer trying to market its services and products to existing and new audiences. Let’s have a look at everything you need to know about YouTube video marketing below.