So much content in demand! Can you possibly continue to feed the content fire without losing your sense of peace and order? Yes. Yes, you can. 1. Identify the social media channels that are right for your brand and/or your clients’ brands Your clients (or your higher-ups) may read about the latest social media channel and want everything to be focused on it. But is that a good call? Should you be on all the channels? Take time to dig into the analytics and see where your audience is (and where your audience can grow) first. Then you’ll start getting a good idea of whether that channel is worth it. Also, keep in mind what your goals are for the social content. If you know that, you’ll have a better understanding of whether that platform can help you reach that goal. Or perhaps another platform will best meet that goal. 2. Know the best times to post You don’t want to share social content if your target audience isn’t online or engaging at that time. A social media management tool like Agorapulse can help you look at those times and let you know when the best time to post for you specifically is. (After all, the best time for one company might not be the best for another.) 3. Schedule a bunch of content all at once Some incredibly organized people cook all their dinners on one day, freeze it, and then have that all ready to go for the remaining days of the week. (Isn’t that smart?) You can do the same with content. Schedule all your content at once, so you don’t have to keep going back into the content kitchen, slicing, dicing, prepping, stressing, etc. about serving up content. You’ll already have it ready to go! To get more tips about saving time and energy in publishing social media content, check out Charli Day’s fantastic, mega-helpful article about how to publish social content smarter (faster and better).