The idea behind communities, both physical and online, is simple: gather a group of like-minded individuals who share similar interests, values, and goals, to build relationships while working towards them. But how do you actually do this? How do you make sure your community provides value and unites everyone under a shared purpose and set of values? “What are we accomplishing together that we can’t do individually? That’s the big reason that people are going to keep coming back to your community. That’s why they want to be part of it. If it’s something they can do on their own, and they get that same value on their own, why would they need to be part of this greater group? It’s really about honing in on what’s that thing we can accomplish together that we can’t do individually.”