Customer loyalty isn’t what it used to be. Gone are the days when points programs or even product quality were enough to attract and keep a customer. Today, it’s all about the consistent, high-quality customer experience. In fact, research shows that: ⏺ 65% of people say a positive brand experience is more influential than great advertising ⏺ 42% would pay more for a friendly, welcoming experience ⏺ 32% of customers will walk away from a brand they love after just one bad experience The customer experience is everything to consumers in 2021 and beyond. Keep reading to learn about the digital tools companies can implement to level up the experience they provide throughout the modern customer journey.