More than 3 billion people use social media worldwide, and the number continues to increase every year. This gives businesses the chance to reach out to consumers internationally. However, according to Sarah Collins, V.P. of Brand Creation at Hanson Dodge, “72% of the content industry says they are challenged with managing new technology and workflows.” A common mistake businesses make is using the wrong type of social media outlet. Creating an account on every social media platform such as Facebook, Instagram, YouTube, Snapchat, LinkedIn, Twitter, and more might not be in the company’s best interest or provide the best results. Chances are your business has an account on these platforms, but it’s not producing the results you need. Conducting a social media audit is essential to determine which social media platforms are best for your specific business. ?? An audit might sound overwhelming and time-consuming, but the truth is you can complete the audit within one day or less. Some people can complete the process in about 30 minutes, depending on how many accounts are set up.