Are you interested in the state of CRO and experimentation in 2021? Then look no further. We’ve curated, vetted, and organized the most up-to-date A/B testing stats below. As can be expected, last year was a unique time for digital businesses and CRO. Some websites saw a burst in traffic from visitors at home, while other industries completely shut down. This has led to some big changes in certain areas, while also giving us far more data points in other industries that we can use right now. Wherever possible, we’ve tried to create a hypothesis of why certain things are happening. You can check it out via the link. SideNote: During the research of this guide we found that 90% of ‘new’ CRO stats and guides are all linking to studies from 2011 or later! All of the information in this new guide is from 2020/21 with a couple of internal user stats from a Convert study in 2019.