In this article, we will be talking about alternatives for one of the most popular website user tracking tools: Hotjar. Tools like Hotjar work as an add-on to your existing Google Analytics efforts and can help you translate what your Google Analytics reports mean. The modern web is a place where website analytics and user tracking tools are commonplace. With Google Analytics, marketers can track customer experience and detect the exact moment a customer enters and exists a website. That information helps marketing teams better design websites and determine the weak points in their overall strategy. Product Managers, UX Designers, and Marketers all need these tools to ensure their website is functioning properly. But what if Hotjar isn’t working for you? You might be having second thoughts about using their software if you ended up reading this article, and we’re here to help! There are some great alternatives out there, and we did some digging to find out which alternatives work the best. But first, let’s talk about Hotjar. We’ll cover everything from pros and cons, best features, and how much it costs. And we’ll do a deep dive into other metrics like functionality, user feedback, and user experience.