A Facebook video thumbnail is like the cover of a book. While it can’t tell you everything that lies behind it, it will give potential viewers an idea of what awaits them. An excellent Facebook video thumbnail might not guarantee someone will click through to watch—but a bad one can certainly put them off. When you’ve spent time creating video content that your target audience will want to watch, you don’t want to lose them at the last minute. It would be a shame to put in all of that hard work and see it let down at the last moment by a generic thumbnail without any context. All of this goes a long way to explaining why the videos that consistently outperform the rest on Facebook, nine times out of ten, use a custom thumbnail! Since 85% of videos on YouTube are watched without sound, it’s important to both attract and summarize your video before the viewers even watch it. Catching the eye of your potential viewers is essential, and the perfect Facebook video thumbnail is the way to do it. By using a thumbnail maker, you can achieve the results you’re looking for.