[Case Study] India’s biggest online D-I-Y holiday booking platform, leverages RFM analysis & witnesses 50% increase in its user engagement

Pickyourtrail is India’s biggest online D-I-Y holiday booking platform that empowers travelers to curate customized holidays. The company was co-founded by Hari Ganapathy and Srinath Shankar in 2014 with an aim to deliver a best-in-class personalized travel experience to travelers through their website and mobile app. Additionally, Pickyourtrail works in liaison with leading tourism boards from Australia, Singapore, Iceland, Japan, Dubai, New Zealand, along with 1200+ hospitality partners around the world. Find out how Pickyourtrail leverages WebEngage’s Retention Operating System to: – Get a unified view of each traveler – Segment travelers based on the actions performed on Pickyourtrail’s website and app – Engage with travelers in a personalized and automated manner through multichannel campaigns