What is local citation building and why should you care? Regardless of the size or the nature of your business, being at the forefront of your ideal customers’ conversations and the top of their minds is important. And one of the most effective ways to do this is through local SEO–that is creating listings in the places where your best-fit customers are most likely to turn to. So how do you build local citations? In this guide, dozens of marketers discuss what citations are, the different types of citations, why and how citations are helpful for local SEO and 9 tips for effectively building citations: