How do you define marketing effectiveness? Is it marketing that brings traffic to your website? Is it marketing that drives leads? Maybe it’s just marketing that drives quotable leads.
How to Measure Marketing Effectiveness in 2021
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The Know
- How to Fix Gmail Blue Links for an Email Dream Come True
- Prepare for the Future of Email Insights and Analytics: Webinar Recording + Takeaways
- Pack Up the Big Top: Insights from MozCon Virtual 2021’s Grand Finale
- Industry Pulse Survey: The role of email in identity post third-party cookies
- Day Two Learnings From the Three-Ring MozCon Circus
- What You Need to Know to Manage the 3 Kinds of Inactive Email Subscribers
- Hard Bounce vs. Soft Bounce: What’s the Difference?
- Come One, Come All! The MozCon Virtual 2021 Day One Recap
- Our Favorite Singles’ Day Email Marketing Examples and Strategies
- IAB’s Identity solutions townhall: A recap
- 5 Ways to Measure and 3 Tips to Improve Website Engagement
- Holiday Email Planning: 4 Reasons to Start Now (and Breathe Easy)
- Native Ad Blueprints: How you and your business can benefit from native ads in email newsletters
- Fulfill Untapped Customer Demands Through Your Faceted Navigation
- Marketing’s Pivotal Moment: Are You a BlackBerry or an iPhone?
- How D2C and eCommerce brands can pivot in a post-pandemic world
- AdExchanger recognizes LiveIntent as 2021 Programmatic Power Player
- A Statement in Support of Indigenous Peoples in This Time of Grief
- MozCon Virtual 2021 Interview Series: Dr. Pete Meyers
- How Should You Communicate with Freelance Writers?