Building a positive brand image takes more than just articulating your message via content and feeding it to your target audience. To make a strong impression, you also need to consider other factors that affect engagement, including your timing, customer service, and trust.
If you want to cut through the content noise, you either establish your credibility as an information source or “borrow” the credibility of others to spread your message. One solution is to do influencer marketing, wherein the likes of bloggers, thought-leaders, and social media celebrities become your trusted brand advocates. In a nutshell, you get to leverage their online reach to push your content, raise brand awareness, and build trust.
But in this post, we’ll explore some of the most valuable and underutilized advocates of all – your employees.