Ever wondered if that campaign you’re running could be performing… better? It doesn’t matter if the numbers are looking good, or not hitting the mark at all—cranking up your conversion rate just a few percentage points can make a world of difference. This is where A/B testing can be huge. Why? Because adopting a “testing mentality” can help you fine tune your offers, value prop, and copy. Case in point: Flying V Group, who A/B tested their ebook offering until reaching a whopping 60% conversion rate So, we got their co-founder, Robb Fahrion, to write a post on the ConvertFlow blog about how they did it. He covers: ? A background on their effective ebook strategy ? Breakdown of the A/B test that got 60% conversions ? How they came up with theories to test out ? The mechanics of actually setting up tests ? How they replicated the strategy with their clients So, take a look at the post now to get behind-the-scenes on a real-life, successful A/B testing operation in full flow.