China is the king of global e-commerce. In 2019 alone, it achieved an astonishing $1.93 trillion in e-commerce sales — making it the largest online shopping market in the world. And one of the key players in the e-commerce market in China is JD.com, the country’s second-largest B2C online retailer and the closest rival to market leader, Tmall. A big part of this growth is JD Worldwide, JD’s sister site that aims to connect Chinese consumers to overseas brands. But what is this platform, exactly? And how can international businesses gain access to this rare gateway into the Chinese e-commerce market? This article breaks down everything non-Chinese brands need to know about selling on JD Worldwide, covering the set-up process, costs, requirements, and most importantly, how to grow your revenue and achieve success on this international platform.
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