How “good” does your reputation really need to be? No matter your industry or location, with a little elbow grease you can find out. An effective reputation strategy is about showing up at the top of search for relevant, high intent keywords. As a result, you don’t necessarily need a 5.0 and 1,000 reviews. You need to outperform local competitors. Understanding the reputation performance of your competitors will help focus your approach, giving your team a relevant benchmark from which to build. For #008 we have put together a 6-step approach to analyze your competitor’s reputation, all using public data.