In today’s’ competitive world deploying robust marketing plans are essential to ensure success in any field. Newsletter, blogs, bulk messages are some of the known tools used by businesses to target potential customers and retain them. Do you want to increase your sales figure? Are you figuring out a successful marketing channel for your start-up? Drip Campaign is exactly what you should watch out for. Drip marketing campaigns are sets of automated emails that go out based on user actions or pre-defined timelines to achieve specific results. They are also popularly known as autoresponders, automated email campaigns, marketing automation, or lifecycle emails. Email drip marketing campaigns are an effective tool used by businesses all over the world to increase engagement, retain customers, and multiply their profits manifold. Wondering how drip emails are different than the email newsletter that has been in use until now?