Spending thousands of dollar on Google, Facebook, and Youtube to acquire MQLs and SQLs is the most common way of advertising your product. But since there is a new way of categorizing leads, which is called a Product Qualified Lead, there emerges a new segment of users you can market your product to. “They already are in my product, why should I market to them?” you might ask. Well, because you can always improve how your customer views your brand and sell more products; or if you’re a SaaS, you can push upsells and have them buy your product month over month. In this article, UserGuiding will explain what in-app marketing is in detail and provide the common strategies of in-app marketing with real examples.