When it comes to running a business, there is only so much work sales representatives can do to generate more revenue. Especially since hiring and training an in-house sales team is an expensive, tedious, and time-consuming job, you need a solution that takes the workload off your hands and boosts efficiency. Have you considered involving a middleman to help distribute your products and services? The terminology for this is called Channel Sales or indirect sales. It allows businesses to penetrate potential markets by outsourcing and generate leads. Let’s take a deeper look into what Channel Sales is all about.