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The first call with a potential customer is one of the most important stages in a sales funnel. Taking a few minutes to prepare your calls is one of the most important factors when it comes to closing.

This guide will set you up in the right direction for:

  1. Good preparation and research about the prospect ?
  2. Clear steps to guide an effective sales call
  3. Effective follow up steps
  4. What tools to keep scheduling more meetings with potential customers

Hope this helps. Let me know if you have any feedback. =)