A Snapshot of the Email Service Provider Landscape

A Snapshot of the Email Service Provider Landscape

While there are clear market share leaders in the email service provider industry, brands still have a long list of ESPs from which to choose. How long? Respondents to Litmus’ 2018 State of Email Survey mentioned more than 240 ESPs when asked which platforms they use to send marketing emails.

Twenty email service providers were used by at least 1% of respondents. In order of popularity among our respondents, those ESPs are:

  1. Salesforce (includes Salesforce Marketing Cloud (formerly ExactTarget) [Litmus ESP Syncing available], Salesforce Pardot, and Salesforce Core) (used by 26.6% of respondents to Litmus’ State of Email Survey)
  2. MailChimp [Litmus ESP Syncing available] (also includes Mandrill) (24.2%)
  3. Oracle (includes Oracle Marketing Cloud (formerly Responsys), Eloqua [Litmus ESP Syncing available], Bronto, NetSuite, Siebel, and Dyn) (12.2%)
  4. Marketo [Litmus ESP Syncing available] (also includes ToutApp) (9.4%)
  5. Campaign Monitor [Litmus ESP Syncing available] (also includes Emma and Delivra) (8.3%)
  6. IBM (includes Watson Campaign Automation (former Silverpop) [Litmus ESP Syncing available] and Unica) (7.7%)
  7. SendGrid (7.1%)
  8. Constant Contact (5.1%)
  9. HubSpot (5.1%)
  10. Adobe (also includes Magento) (3.7%)
  11. Selligent Marketing Cloud (includes StrongView) (2.1%)
  12. Cheetah Digital (formerly CheetahMail) (1.9%)
  13. Blackbaud (1.8%)
  14. dotmailer (1.8%)
  15. Act-On Software (1.6%)
  16. Epsilon (1.3%)
  17. Mailgun Technologies (1.2%)
  18. Emarsys (1.1%)
  19. WhatCounts (includes Windsor Circle) (1.1%)
  20. Adestra (1.0%)
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While those email service providers control the vast majority of market share, there’s a healthy long tail of ESPs in the marketplace as well. Some are up-and-comers; some specialize in serving organizations in a particular industry vertical; some offer special functionality; some offer email as part of a much larger service—it’s a rich and diverse landscape.

In alphabetical order, the remaining ESPs used by the respondents to Litmus’ 2018 State of Email Survey are:

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