Platforms often have tiers of offerings where the number of metrics, data points, or features increases as prices increase. Many products use a freemium model offering some basic metrics with a paid version offering more complex metrics. When it comes to choosing the best tool, it is important to do some research because there are so many available with a variety of different uses. Some mobile application tools focus on user interaction with an app that developers can leverage to guide development and this may overlap with the UX for websites category. Others offer insights that help businesses to make decisions that optimize various metrics such as downloads, engagement, customer churn, and conversions. Here is a guide on how to choose the best mobile analytics tool.