AnnounceKit has made it simple for us at LambdaTest to keep our customers informed about new features, bug fixes, and announcements through changelogs and in-app notifications. It has been a pivotal part of our feedback gathering process as well. Being a product-first company, onboarding new features, browsers, and operating systems is part of our weekly routine. Even amid the global pandemic, we are fully functional and work tirelessly to bring new product updates to our power users. We launched the first version of LambdaTest out of beta testing in early 2018 with only a handful of features to help the testing community perform live-interactive browser testing. Week after week, we kept adding more features to our platform, and in just one year, we introduced a cloud Selenium Grid to help our users automate their browser testing efforts. The majority of our features and innovations were based on valuable feedback from our customers. Each feature was solving a unique problem and presented a good marketing opportunity. Initially, we followed the old-school way of writing product update articles and notifying our customers through emails. It worked well until we expanded our go-to-marketing team by multiple folds. Bigger go-to-market team implied we could press the accelerator harder over our roadmap as we could now develop and ship new features at a much faster pace. Last month alone we built 30 new features, and this year we have already introduced more than 80 features. Here are some of the key highlights. lambdatest features As we scaled our platform at a tremendous pace, we realized a challenge that every product-first SaaS might face.
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The Know
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- What You Need to Know to Manage the 3 Kinds of Inactive Email Subscribers
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- Come One, Come All! The MozCon Virtual 2021 Day One Recap
- Our Favorite Singles’ Day Email Marketing Examples and Strategies
- IAB’s Identity solutions townhall: A recap
- 5 Ways to Measure and 3 Tips to Improve Website Engagement
- Holiday Email Planning: 4 Reasons to Start Now (and Breathe Easy)
- Native Ad Blueprints: How you and your business can benefit from native ads in email newsletters
- Fulfill Untapped Customer Demands Through Your Faceted Navigation
- Marketing’s Pivotal Moment: Are You a BlackBerry or an iPhone?
- How D2C and eCommerce brands can pivot in a post-pandemic world
- AdExchanger recognizes LiveIntent as 2021 Programmatic Power Player
- A Statement in Support of Indigenous Peoples in This Time of Grief
- MozCon Virtual 2021 Interview Series: Dr. Pete Meyers
- How Should You Communicate with Freelance Writers?